Madison Eats Food Tours — Integrated Strategy, Storytelling & Market Expansion (2022–Present)
Overview Since 2022, I have worked with Madison Eats Food Tours (MEFT) as both a tour guide and marketing coordinator, helping the organization deepen community ties, expand its audience reach, and strategically grow revenue from both public and private tours. My role has blended immersive guest experiences with content development, campaign strategy, and data-informed program […]
Equipping the Next Generation of Marketers — Curriculum Design & Instruction at Madison College (2022–Present)
Overview Since 2022, I have served as a Marketing Instructor at Madison College, where I designed and led two foundational courses in the School of Business & Applied Arts: Marketing Design Strategies and Marketing Digital Design. These courses were developed to prepare students for modern marketing careers through a hands-on, design-driven curriculum grounded in accessibility, […]
Reading Roadmap Visual Branding & Content Strategy (2024)
Overview In 2024, I collaborated with Reading Roadmap—a national nonprofit focused on literacy interventions—to build its first cohesive visual identity and comprehensive website content. Tasked with bridging their programmatic impact and nonprofit mission, I spearheaded visual branding, messaging strategy, and the development of a unified brand style guide. The result: a professional, compelling online presence […]
Bridging the Frontier — Digital Content Strategy at the Buffalo Bill Center of the West (2021)
Overview In 2021, the Buffalo Bill Center of the West’s digital content strategy took a bold turn: we sought to connect contemporary audiences with western history by intersecting scholarship and pop culture. As part of the museum’s marketing team, I helped launch and support a suite of initiatives that linked the popular video game Red […]
Ten Eight Service Dogs Website & Brand Overhaul (2022)
In 2022, I worked with Ten Eight Service Dogs, a Wisconsin-based 501(c)(3), to launch a redesigned website that clearly communicates their mission and supports their efforts to recruit donations and volunteers. With a refreshed visual identity and messaging strategy, the updated site became a powerful tool for community engagement and fundraising. Challenge Prior to the […]
Buffalo Bill Center of the West Website Redesign (2019)
Overview In 2019, the Buffalo Bill Center of the West undertook a comprehensive digital transformation, launching a redesigned website to modernize its online experience. As PR & Marketing Manager, I led the digital communications strategy, project management, and content overhaul. By refreshing the site’s homepage, streamlining navigation, and prioritizing ticketing integration, we achieved a dramatic […]
Park County Library Website Redesign (2020)
Overview In 2020, I led the comprehensive redesign of the Park County Library System’s website—serving Cody, Powell, and Meeteetse—aimed at modernizing its digital identity, improving user navigation, and boosting community engagement. Leveraging the Wayback Machine archive contributed to our before-and-after narrative, showcasing a design transformation aligned with the needs of patrons and library operations. Challenge […]
College Book Art Association (2025)
Context The College Book Art Association’s (CBBA) 2025 Annual Meeting convened in Madison, WI, drawing artists, educators, and scholars from across the country. The four-day event showcased the evolving field of book arts and included workshops, panels, exhibitions, and networking events across university and community spaces. My Role As a Business Development Specialist through UW–Madison’s […]
Driving Deeper Engagement at Midwest Clay Project (2025)
Client: Midwest Clay ProjectProject Type: Membership Engagement StrategyDuration: March–April 2025 When Midwest Clay Project (MCP), a bustling ceramics studio in Madison, WI, approached our consulting team, they weren’t facing a problem—they were trying to understand the why behind their success. Founded by Brian Kluge, MCP had seen steady growth and was operating at near-capacity, with […]